SEO
Course Features
- Course Duration: 4 weeks / 40 Hours
- Category: Industrial Summer Training
- Students: 0
- Certificate: Yes
- Location: Janakpuri East New Delhi
- Language:
- Lesson: 0
- Viewers: 1526
- Prerequisites: No
- Skill Level: Beginner
- Course Capacity: 50
- Start Course: 05/20/2019
Descriptions
Learn SEO strategies to improve organic rankings with this Search Engine Optimization (SEO) training course.
Eligibility
+1, +2, Diploma students, 1st/2nd/3rd year student of B.E., B.Tech. from Electronics, Computer Science, IT, BCA, MCA.
Pre-requisites
Familiarity with computer and its operation.
Section 1 : SEO
1. History of search & introduction to SEO
Evolution & Growth of Search Engines
How Google Work’s – Basics of SEO
Periodic Table of SEO success factors
2. On page best practices
Basics of HTML
URL, Meta Tags, Title, H1, Images
Crawling: XML & HTML Sitemaps, Robots.txt
Achor text, Internal linking
Tools: Google Search Console, Bing Webmaster, Google Analytics setup
3. Keyword research & competitive Analysis
Keyword Planner tool (Search volumes, Competition, Business priority)
Mapping keywords to website pages
Competition Analysis
4. SEO friendly design & architecture
Thinking before designing a website (goals, strategies & measurement models)
Mobile responsive / adaptive design
Importance of HTTPs
Site schema (rich snippets) & architecture
5. Technical website optimization
URL Architecture
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
Broken links
Canonicalization
301 redirects
Custom 404 Error pages
6. Link building
Content marketing basics & its importance
Directory submissions
Local listings
Niche backlinking via influencers & articles
Social bookmarking
Press Release optimization
7. Social local mobile techniques
URL Architecture
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
Broken links
Canonicalization
301 redirects
Custom 404 Error pages
8. SEO site audit
On-page & Off-page audit strategy
Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
Audit Report
9. Algorithms updates
Search Algorithm overview
Panda
Penguin
Hummingbird
Keeping track of algorithm updates
10. SEO Tracking
Tracking ranks (Webcam)
Google Analytics Custom Reports
Creating your custom dashboard