SEO

Price:

Course Features

Course Duration: 4 weeks / 40 Hours
Category: Industrial Summer Training
Students: 0
Certificate: Yes

Location: Janakpuri East New Delhi
Language:
Lesson: 0
Viewers: 1412

Prerequisites: No
Skill Level: Beginner
Course Capacity: 50
Start Course: 05/20/2019

Descriptions

Learn SEO strategies to improve organic rankings with this Search Engine Optimization (SEO) training course.

Eligibility

+1, +2, Diploma students, 1st/2nd/3rd year student of B.E., B.Tech. from Electronics, Computer Science, IT, BCA, MCA.

Pre-requisites

Familiarity with computer and its operation.

Curriculum

Section 1 : SEO

1. History of search & introduction to SEO

Evolution & Growth of Search Engines

How Google Work’s – Basics of SEO

Periodic Table of SEO success factors

2. On page best practices

Basics of HTML
URL, Meta Tags, Title, H1, Images
Crawling: XML & HTML Sitemaps, Robots.txt
Achor text, Internal linking
Tools: Google Search Console, Bing Webmaster, Google Analytics setup

3. Keyword research & competitive Analysis

Keyword Planner tool (Search volumes, Competition, Business priority)
Mapping keywords to website pages
Competition Analysis

4. SEO friendly design & architecture

Thinking before designing a website (goals, strategies & measurement models)
Mobile responsive / adaptive design
Importance of HTTPs
Site schema (rich snippets) & architecture

5. Technical website optimization

URL Architecture
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
Broken links
Canonicalization
301 redirects
Custom 404 Error pages

6. Link building

Content marketing basics & its importance
Directory submissions
Local listings
Niche backlinking via influencers & articles
Social bookmarking
Press Release optimization