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SEO

Price:

Course Features

  • Location: Janakpuri East New Delhi
  • Language:
  • Lesson: 0
  • Viewers: 965
  • Prerequisites: No
  • Skill Level: Beginner
  • Course Capacity: 50
  • Start Course: 05/20/2019

Descriptions

Learn SEO strategies to improve organic rankings with this Search Engine Optimization (SEOtraining course.

Eligibility

+1, +2, Diploma students, 1st/2nd/3rd year student of B.E., B.Tech. from Electronics, Computer Science, IT, BCA, MCA.

Pre-requisites

Familiarity with computer and its operation.

Curriculum

Section 1 : SEO

1. History of search & introduction to SEO

Evolution & Growth of Search Engines

How Google Work’s – Basics of SEO

Periodic Table of SEO success factors

2. On page best practices

Basics of HTML
URL, Meta Tags, Title, H1, Images
Crawling: XML & HTML Sitemaps, Robots.txt
Achor text, Internal linking
Tools: Google Search Console, Bing Webmaster, Google Analytics setup

3. Keyword research & competitive Analysis

Keyword Planner tool (Search volumes, Competition, Business priority)
Mapping keywords to website pages
Competition Analysis

4. SEO friendly design & architecture

Thinking before designing a website (goals, strategies & measurement models)
Mobile responsive / adaptive design
Importance of HTTPs
Site schema (rich snippets) & architecture

5. Technical website optimization

URL Architecture
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
Broken links
Canonicalization
301 redirects
Custom 404 Error pages

6. Link building

Content marketing basics & its importance
Directory submissions
Local listings
Niche backlinking via influencers & articles
Social bookmarking
Press Release optimization

7. Social local mobile techniques

URL Architecture
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
Broken links
Canonicalization
301 redirects
Custom 404 Error pages

8. SEO site audit

On-page & Off-page audit strategy
Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
Audit Report

9. Algorithms updates

Search Algorithm overview
Panda
Penguin
Hummingbird
Keeping track of algorithm updates

10. SEO Tracking

Tracking ranks (Webcam)
Google Analytics Custom Reports
Creating your custom dashboard